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Tackling Rumors and Understanding & Strengthening Trust (TRUST) in Public Health

Tools & Resources

This website provides tools and resources based on findings from the evidence-informed TRUST in Public Health project. These tools and resources support practitioners as they work to proactively address misinformation and improve risk communication activities, to ultimately build, strengthen, and maintain trust in public health during future public health emergencies.

We invite you to consult, explore, use, and adapt the following:

TRUST, video series

TRUST video series

A video series to walk practitioners through considerations for building trust in public health when misinformation is rampant.

Checklist to Build Trust, Improve Public Health Communication, and Anticipate Misinformation During Public Health Emergencies

Checklist to build trust, improve public health communication, and anticipate misinformation during public health emergencies

A tool to help public health departments and communicators improve trust and communication, especially in anticipation of escalating public health issues, health emergencies, and when misinformation is abundant.

Practical playbook for addressing health misinformation, cover

Practical playbook for addressing health misinformation

Practical guidance to help practitioners recognize and respond to health-related rumors and misinformation.

Fighting the infodemic: the 4 i Framework for Advancing Communication and Trust

Publications

Peer-reviewed publications, conference sessions, citations, and presentations that have featured work from the TRUST in Public Health project.

TRUST, other tools

Additional tools

Helpful external resources to help public health practitioners and communicate build trust in an environment of misinformation.