410.633.11
Digital Content Strategy for Public Health
Location
East Baltimore
Term
Summer Institute
Department
Health, Behavior and Society
Credit(s)
3
Academic Year
2026 - 2027
Instruction Method
In-Person
Start Date
Monday, June 15, 2026
End Date
Wednesday, June 17, 2026
M, Tu, W, 9:00am - 5:00pm
Auditors Allowed
Yes, with instructor consent
Available to Undergraduate
Yes
Grading Restriction
Letter Grade or Pass/Fail
Course Instructor(s)
Lindsay Rogers
Contact Name
Frequency Schedule
Every Year
Resources
Prerequisite
No prerequisites for this course.
Enrollment Restriction
This course is not restricted.
- Once the research is done, who needs to know about it? How can you articulate your work to the right audiences while competing with online noise and misinformation?
- Public health communications strategies are needed more than ever in a polarized society.
Prepares students to communicate digitally about scientific research to diverse audiences. Examines facets of communication strategy including audience identification, formats, tactics, key messages, and preparing for risk and controversy and managing the response. Presents best practices including low-resource settings.
Learning Objectives
Upon successfully completing this course, students will be able to:
- Summarize key communication strategies for managing misinformation, uncertainty, and public concern in science-based content.
- Explain the role of transparency and credibility in science communication when addressing potentially sensitive or controversial public health topics.
- Design a content strategy plan that translates a scientific research topic into clear, compelling messages tailored for distinct public health audiences, incorporating appropriate tone, language, and cultural considerations.
Upon successfully completing this course, students will be able to:
Methods of Assessment
This course is evaluated as follows:
- 20% Participation
- 40% Assignments
- 30% Final Presentation
- 10% Exam(s)