312.660.01
Marketing in and for Public Health
Location
East Baltimore
Term
3rd Term
Department
Health Policy and Management
Credit(s)
3
Academic Year
2025 - 2026
Instruction Method
In-person
Tu, Th, 10:30 - 11:50am
Auditors Allowed
Yes, with instructor consent
Available to Undergraduate
No
Grading Restriction
Letter Grade or Pass/Fail
Course Instructor(s)
Contact Name
Frequency Schedule
Every Year
Resources
Prerequisite
No prerequisites for this course.
Enrollment Restriction
undergraduates are not permitted in this course
Public health has long struggled to effectively communicate its value to the public and policymakers. As a field, we create impactful programs and initiatives that lead to positive outcomes for many, yet we have traditionally fallen short in successfully marketing our accomplishments and their returns on investment. Now more than ever, public health researchers and practitioners need to rebuild build public trust and increase understanding of the ways public health is essential not only to community well-being but also for economic growth, national security and overall prosperity.
Equips students with critical competencies and tools needed to effectively market public health programs and initiatives. Explores key tenants of marketing in and for public health, including understanding audience and customer needs to create a unique value proposition for public health programs, managing relationships with key influencers and policymakers to advance public health goals, and developing coordinated messages that move people to action.
Learning Objectives
Upon successfully completing this course, students will be able to:
- Explain the purpose and value of the marketing in and for public health
- Demonstrate basic marketing techniques, including audience understanding and segmentation, message development and tailoring, message delivery and dissemination, and program and process evaluation
- Create a comprehensive marketing plan for a public health program, initiative or organization
- Apply modern marketing tools to move people to action and inform policies that improve public health
- Identify how marketing can be used for public health advocacy
Upon successfully completing this course, students will be able to:
Methods of Assessment
This course is evaluated as follows:
- 20% Participation
- 80% Assignments